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Selected work

Featured projects · 2024–2025

Case studies across product, strategy, and design.

Abstract geometric grid with one accent block shifted to a new position Bankdata

Improved click rate by 50%

How I implemented split testing at Bankdata

2025

In-house · Fintech / Banking infrastructure · Organizational capability. Building split testing culture across Danish banking products.

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Abstract geometric sequence of compartments with one empty slot outlined in accent Ditur

Fixed a conversion-killing configurator flow

How I redesigned Ditur's watch box and mobile PDP

2024

Freelance UX · E-commerce · 15 hours. Redesigning a high-friction watch box configurator and mobile PDP.

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Abstract geometric illustration of a product surface connected to nearby branch locations Jem&Fix

Made the webshop work for in-store shoppers

How I led a physical-first redesign at Jem&Fix

2024

Agency · Retail / DIY · Full site & webshop redesign. Design system, motion, and physical-first e-commerce.

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